Business Information

9 Keys to an Effective Logo
by Erin Ferree
The right logo, with the right characteristics, will boost your visibility, credibility and memorablity ­ which means more business for you!

Why Even A Simple Contract Can Save Your Bacon
by Richard A. Chapo
Every business owner says it; "Do I really need a written contract?" The answer is "YES, YES and YES!" Using a written contract is like buying insurance for your business deals, but much better.

Focus Is The Key To A Successful Startup
by Wil Schroter
The definition of a startup means you have very few resources to employ and little time to get them to do something valuable. The clock is always ticking, and the money (if you even have any) is running out by the day. With so little to leverage, you need to make sure that the focus of your company's product offer is as razor sharp as possible.

Get Over Your Resistance to Sales
by Audrey Burton
I have found that there are two best ways to eliminate your fear or resistance to sales. First, become so familiar with your product/service and any objections that might surface, that you simply can’t be flustered during a sales call. Second, you need to truly believe that your product or service will be of value to your customers – that you’re really helping them by sharing your product with them.

The Secret To Protecting Your Business Assets
by Richard A. Chapo
Regardless of the type of business you conduct, there is a significant risk of being sued in our litigious society. Lawsuits can range from claims of negligence to defective products to disputes with employees. Incorporating is a means of guarding against these potential threats.